I hope you don’t mind but I’m calling bullshit on adulting. When I was small, I couldn’t wait to do all the adult stuff. Driving, drinking, using a credit card, decorating a house, having dinner out with friends, get married, have kids…I wanted it all and I wanted it now. I was about seven. Continue reading


I’ve thought long and hard about whether to write this. Once I decided to write it, I struggled to figure out how. Why didn’t I want to write it? Because doing so makes it true and it makes me accountable. It makes me publicly responsible for something that honestly, I’m probably 50% in denial about and the other 50%? Well, I’m still trying to figure out how I feel about that. Continue reading


OK – so I’m all for falling for the latest fad but when it came to my second baby I was determined to keep things real. Apart from anything else, our house was already bursting at the seams with plastic shit that my eldest never used. I couldn’t afford to lose more space for shit that the newest small was never going to use. So, I kept it strict: she needed stuff to wear, something to sleep in, something to be pushed around in and something to go in a car in. Everything else was gravy. Continue reading


There’s only one way to start this blog and it’s like this: I don’t give a shit how you feed your kids. I don’t care what decision you make and why you make it. Whatever your decision, as long as your babies are fed, I don’t care whether it’s fresh from source or formula, whether it’s boob or bottle. This is not a blog designed to incite bitching and moaning about breastfeeding vs bottle feeding. It’s an argument that’s sooo 2013 and frankly we’re all bored. I’m starting from the premise that, as mothers and women we are all on the same team and therefore passionate about supporting each other in the decisions we make.

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Drag way back to reality after lovely dream about one of the Ryans. Can’t remember which one. Not 100% sure I could tell them apart. Either way, it doesn’t matter. It was lovely. Remember why I’m not dreaming anymore – smallest child mewling. Boobs leaking. Check clock. I’ve had 32 minutes sleep.

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It’s an understatement to say that Christmas is not what it used to be. As a parent, it’s a financial nightmare. As a mother, it’s a logistical nightmare. As a family, it’s a hotbed of flash points some of which, inevitably, will lead to a Hunger-Games style fight with only one left standing victorious and sober. As a kid however, it’s without doubt the most exciting time of the year. It’s the time during which everything seems to stand a bit more still – mum and dad aren’t rushing off to work, Christmas lights are twinkling in the corner of every eye and chocolate is everywhere. Continue reading


In this day and age, and by that I mean, this day and our age, we should know how to treat people properly. We should know better than to bully people. You would think that once the knee high socks and bunches are gone, once the playground politics are behind us and the Mean Girls membership cards are well and truly burned, that we would, as grown women, understand that being a bitch gets you nowhere. Continue reading


I’m asked all the time…what’s it like the second time around? I’m sure all of you with more than one Small have been asked the same question. I asked every parent I met who had two children when I was pregnant with my second and the answers fell clearly into two camps. Some responded by saying, “It’s really hard. Having two is three times harder than having one.” That wasn’t really what I wanted to hear. The other response was more optimistic, “It’s so much easier the second time around.” Now, that’s more like it. Continue reading


Elodie Malek is the founder of Shanael  – an online boutique with a host of gorgeous stuff for babies, kids and bedrooms. I’ll admit, it was a shop I hadn’t used or heard of before the lovely Elodie approached me and it was so refreshing to come across someone who was quietly doing their own thing and doing it beautifully. Here at Not So Smug Now we like to introduce as many new mamas building their empires as possible and Shanael has a whole host of products that you’ll never have seen or heard of before. Of course, you’ll want a bit of everything. Sorry about that.

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Yesterday morning I was driving in the car with both my children in the back seat. We were going to a playgroup where both my children would be stimulated and I would have a chance to drink a cup of coffee and have at least half a conversation with an adult before one of us would have to run off to prevent our children from causing irreparable damage to either themselves or someone else.  Continue reading


Welcome to the new BUSINESS version of WHO IS. I’m often approached by amazing women who don’t have kids who are doing amazing things in the kid industry and, as part of my commitment to supporting all women, I’ve decided to launch a new Business version of WHO IS.

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Letter To My First-Born

Dear Billie,

It’s been a little rough for you recently. You think I haven’t noticed but I have. You don’t yet have the words to full explain why you feel immensely pissed off a lot of the time, but don’t worry babe. I understand and I’m sorry. Continue reading


So you’re pregnant for the first time and amongst many of the decisions you have to make, the buggy decision is probably one of the biggest. And the most fun. I mean, show me a mama-to-be who doesn’t spend most of her time googling buggies, asking friends with kids for their advice, assessing every buggy they walk past in the street. Oh yes, us mamas love us a good buggy. Continue reading


OK, so I’m at that point in pregnancy where I’m done. I’m over it. I’m hating almost every moment I have to spend being pregnant. My husband isn’t just sick of hearing me whinge, moan, groan and creak with every movement, he’s also questioning my desire for another baby. Apart from the fact that it’s a bit bloody late to be asking those questions, I’m not whingeing about the baby. I’m whingeing about the pregnancy. I’m like a four year old staring into the oven waiting (not so) patiently for the cake to be cooked. I can’t bloody WAIT for the baby to come but the cooking bit? Stick a motherfunking fork in me; I’m done. Continue reading


I first met Emma at a Mother’s Meeting Business Club. Little Hot Dog Watson hadn’t yet been launched but she was well on her way to creating a beautifully branded product that no one else was offering. Which, let’s face it, is all you need. Fast forward a few months and Emma (and her company) are killing it. The Little Hot Dog Watson sunhat has become this seasons MUST HAVE accessory for all Smalls in the sunshine. With innovative technology (including mosquito repellent…Not. Even. Joking) Little Hot Dog Watson is making staying ‘sun safe’ easy and oh, so cool. We’re delighted to be featuring Emma on the blog today and finding out who is Little Hot Dog Watson.

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Whenever I meet up with friends they always ask me how the blog is going, which is nice of them. And then, just like clockwork, the second question out of their mouth is, ‘Do you make any money from it?’ Once I’ve picked myself up off the floor and stopped laughing deliriously, I explain that no, I simply do it because, well, I like it. It’s probably 45% because I love writing, 45% because I’m a total narcissist and the last 10% is all about the vain hope that someone reading it, somewhere, feels a little better about themselves and this parenting lark because something I said resonated with them.  Continue reading


I gave up worrying about whether I was beach-body ready a long time ago. It’s not that I don’t care about how I look in a bikini; fear not, I’m riddled with all the usual insecurities about flabby bits, cellulite, stretch marks, varicose veins and rogue hairs. It’s just that somehow time runs away from me and before I know it I’m on the plane home and I still haven’t tackled any of the above. So, beach body? Whatever….I’ve got more important shit on my plate (like carbs, and chocolate). But, when it comes to my birth-body? Well, that’s a different story. Continue reading


Don’t worry; I’m keeping this one short and sweet but I did feel compelled to write something just in case I can help any fellow pregnant women out there who have to brave the zoo that is public transport. It can be a veritable war zone out there battling through harried commuters who are plugged into electronic devices striding determinedly down narrow walkways without a care in the world. This total disregard for the small human that you’re busily growing inside you can wind even the most placid of mamas-to-be up into a frenzied puddle of angry hormones but, here’s the thing: your pregnancy isn’t everyone’s first priority and how much can we really blame perfect strangers for not holding your impending bundle of joy in the forefronts of their mind? Continue reading


In good news, parenting is a rapidly changing landscape. Generally speaking, over the last two years there’s been a revolution amongst mothers in particular that has seen them embrace the sisterhood over the motherhood. We’re not lending our support to women because they’re mothers as much as we’re lending our support to women because they are women. That means we’re spending less time defining them by the kind of mother they are and the way they choose to parent and more time celebrating the fact that, as women, we are all in this together and frankly, we need all the love, support, good vibes and fanny power we can get.  Continue reading


Yesterday, I was dumped by my cleaner. By text. The shame. I wouldn’t mind except that she was the only cleaner I’ve ever had that cleaned my house like I would. Yes, she was completely unreliable and, despite the fact that she only came once a fortnight (which was more like once a month by the time she cancelled and rescheduled), I held on to her because, well, cleaning my house just once a month is probably more than I would do left to my own devices. Anyway, it’s all moot now – she’s dumped me. I’m 34 weeks pregnant and cleanerless. As far as middle class problems go, it’s definitely up there.  Continue reading


It seems obvious to me but sometimes I look around and I wonder whether I’m weird. I’ll be honest, my husband thought I was weird at first too but this is what I believe: my marriage is more important than my kids. I’m not suggesting I love my kids less than I love my husband. I’m not sure any love for a human that you didn’t heave out of your fanny can come even close to that instinctive, overwhelming, unconditional love you feel for your kids but that’s kind of the point. Right? Continue reading


Jenny Raymond is one of those people that’s quietly pretty damn impressive. Founder of Mamazou.com – a social hub for parents – Jenny is all about supporting her fellow small-havers. After having her daughter, Jenny (much like the rest of us) spent most of her time tearing her hair out with worry and ‘googling’ and checking out Netmums and Mumsnet for all the advice she could get regarding how to keep her Small alive. Her experience on such sites was mixed: not always friendly, or indeed helpful; quick to judge and cliquey. So, like many #mumbosses before her, she decided to create her own. Taking on the giants of parenting forums is no easy task and while Jenny may come across as quite shy, she’s fiercely determined to make sure that Mamazou.com is a safe, social, judgement-free space for parents to support each other.

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I’m 33 weeks pregnant. I think. It might be 32. To be honest, it’s the second child so I’m not 100% sure how pregnant I am. I could sit down and work out the dates, but I tend to gauge how pregnant I am by the efficiency of my pelvic floor. By those standards, I’m pretty frickin’ pregnant. Needless to say, I’m also pretty large and, while I know that my body is an amazing thing (I mean, it’s building a human atom by atom), I’m also developing a fairly complicated relationship with it as it changes…changes that are happening beyond my control. Continue reading


I can’t be the only mama that hates craft. The thought of painting, cooking, baking, sticking and gluing with a toddler is usually enough to drive me to a strong drink and lie down. It’s all tied up with my issues around control and largely it comes down to one thing: the mess. I just can’t enjoy watching glitter go everywhere. Or glue go in hair. Or paint on the walls. I wish I could. I really wish I could relax and enjoy the crazy chaos but it’s like listening to nails scratching down a blackboard. Thank god for Nanny – she does all the crafty stuff and for that I shall always be grateful. Continue reading


A lot of the time I get introduced to amazing mamas through other amazing mamas that I know well and love. While this is one of my favourite things, it’s also pretty cool to be able to usher a mum into the #sisterhood fold who perhaps is a little new to the mama scene. Ladies and gents, mums and dads, let me introduce you to London-based mama and author of my new favourite book The Good Enough Mother (available on Amazon) – Anoushka Beazley. I was given the book by my husband’s best friend, via my husband who handed it to me with a mumble about how I should read it because Ben (his best friend) knows I’m into mums. I mean, he isn’t wrong, I just think there’s a better way of phrasing it. Anyway, I digress. Anoushka has created a book about a mother yes, but more importantly a woman, that’s laugh-out-loud in a dark and satirical kind of way…a little bit like motherhood now that I come to think of it. Anyway, read on. She’s ace.

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If the people who know me well were surprised I was going for a home birth, it was nothing compared to the shock they hid (with varying degrees of success) when I told them I was also going to do hypnobirthing. I was met with many slightly cocked heads, covered in polite smiles and quizzical eyes. You see, I guess they don’t see me as the ‘hypnobirthing type’. I can’t blame them…if you don’t know anything about hypnobirthing you could be forgiven for assuming it’s a bit vagina-whispery and a lot of bollocks. Continue reading


There’s been a real revolution recently surrounding mamas. The world is starting to wake up to the fact that being pregnant, or having a baby doesn’t immediately cancel you out as a human. It doesn’t mean that we don’t like nice stuff or treats or little boxes of love that make you realise that someone, somewhere hasn’t forgotten about you. The Whole 9 Months was founded on this principle. The mama behind it, Lauren Derret, wanted to  show mamas-to-be that there was still room to make them feel special with gorgeously curated gifts for them. We’re big fans of these ‘doula boxes’ and we’re delighted to feature Lauren in our WHO IS// blog.

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I’ve come to realise that this parenting thing is a steep and oh, so constant learning curve. We never have it nailed. Just as we get them sleeping, we need to get them eating. Then they need to walk and talk and before you know it you’re trying to convince them to use a toilet rather than curling down a turd in the middle of the local library (true story). None of this is easy; it keeps you on your toes and, in moments of quiet reflection (read: rocking back and forth in the corner asking, “When will this be over?) you’ll wonder if you’ll ever be able to rest easy again. Continue reading


Three years ago I would have sold my bodily organs before I considered giving birth at home. I thought it was a bonkers idea – something that women who ate hemp and tofu off well-polished rose quartz crystals did in between Oms and tantric sex. Yes, I was obnoxious, judgemental and oh, so very wrong. This time around, I’m avoiding hospitals like Zika-infested mozzies. Why? Not because hospital births are wrong or less good; not because I know ‘better’, but because I’m changing what didn’t work FOR ME the first time around. Continue reading


Every now and again you meet a mama who you kind of fall a little bit in love with, you know, in a totally spirit animal kind of way. For me, that happened at a Mothers Meeting Business Club when I happened to sit next to the gorgeous Keely Coburn. Mama to three girls, including twins, Keely founded Mama’s Little Secret when she struggled to find breastfeeding tops that were stylish and practical and despite having twins attached to both boobs most of the time, she launched her first collection. Since then, she’s grown her business between the naps and nappies…and what’s more she’s a bloody lovely lady.

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We’ve only gone and done it. You know those hotels? The ones we’ve spent our entire adult life avoiding? The hotels packaged up with charter flights and transfer coaches all wrapped up in a kids club bow with nightly entertainment (God help us)? Yep, well we’ve just thrown our hard earned cash at one of those happy, jolly, Butlins-in-the-sun, type places and, you know what, I couldn’t be more excited. Continue reading


Girls…we’re a tricky breed. Put a bunch of us in a room together and it will either be the best, most inspiring and heartwarming night of your life, or it’ll be a Hunger-Games-style, fight to the death, bitch-fest. It’s a sad but true fact that, for some reason, the female of the species have been socially programmed to be, at best, wary of each other and, at worst, downright suspicious and mistrustful. Continue reading


When the lovely Polly Hayward of Just Polly (have you seen our WHO IS // interview?) offered to send me some clothes in an effort to yank me out of my fashion-induced grump, I couldn’t resist. There are some SUPER beautiful pieces on her website but, for the sake of practicality (and for what I could get the MOST wear out of) I went for the ace Michèle Culottes (£55.00), the Kimmy Skirt (£32.00 // currently on sale), and the  Fran Striped tee (£40.00).

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If you read this blog regularly, you’ll remember my recent rant about the lack of decent, well-priced, style-conscious maternity wear. Well, like manna from heaven, the lovely Polly Hayward contacted me and offered to send me some pieces from her own maternity collection Just Polly. These pieces go to show that being pregnant doesn’t mean you have to sacrifice style and as if that wasn’t enough, they’re totally comfortable too.

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You may, or may not, have heard that the French have got their pantalons in a bunch over the whole ‘posting images of your kids online’ thing as they pass a law allowing kids to sue their parents for posting pics of them online. This week, the ever brilliant Mother Pukka expressed her feelings on the matter eloquently: Instagram is the modern day photo album and as long as we can make the assumption that (most) parents are making choices based on love for their kids, we can let them make their own decisions about whether to post or not. Non?

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I’ve said it a million times: mamas are superheroes. What I appear to have forgotten is that this is more of a metaphor than a statement of fact to be taken literally. The last 24 hours have proved to me that while my mental strength, emotional capacity and physical stamina are pretty damn awesome, they are not in fact, infallible. There is such a thing as ‘too much’ and, as I sit on my sofa feeling like a 300-year old woman with concrete blocks for legs and a stomach full of drawing pins, I’m feeling a little foolish. Continue reading


Mark Lemon is the author of the increasingly popular Otis & Thea Lemon book series. A dad of two (Otis & Thea!) he penned his children’s books while commuting to Cardiff where he worked as a Retail Operations Manager in a shopping centre. Fast-forward a few months and this #dadpreneur has launched Lemon Drop Books, self-published two successful books with a third on the way and taken the leap to authoring full time. We bloody love featuring the dads as well as the mums and this dad is definitely one to watch in 2016.

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Summer in London is by far my favourite day of the year. There is no doubt that it elevates the spirits of all Londoners by at least 45% meaning that they go from sociopathically unfriendly to merely indifferent. Which is always nice. Of course, this doesn’t apply to Londoners on the tube when it’s hot. They get worse – they turn feral. And they smell even worse. Continue reading


It seems that today, every time I’ve spoken to my toddler a lie has popped out. I’ve told an unprecedented amount of fibs. I’ve told so many, I keep checking the mirror to examine the length of my nose. My toddler has been (mis)guided through today by a parent who will literally say ANYTHING to avoid a tantrum. So, just to make you all feel a little bit better about yourselves, here are the lies I’ve told. Continue reading


I’d like to take this opportunity to talk about pregnancy. I mean really…who the chuff designed this thing? Humans are, without doubt, the most inefficient breeders. Not only is pregnancy riddled with some serious malfunctioning shit, at the end of it you only have two pretty terrifying options: heave the new human out of your woman funnel or have someone cut you open and pull it out. After all these years, surely we could have evolved a more appealing method?

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Laura Williams is the founder of The Modern Nursery and all-round #mumboss oozing style, cool and sass. Having ditched her enviable job at leading British fashion brand, Burberry, after the reality of parenting and working became about as much fun as drinking bin juice, she launched The Modern Nursery. This is a beautiful shop for all things kids – think clean, Scandi-inspired style with more than a touch of pretty. We bloody love mamas building their own empires between naps and nappies so ladies and gents…let us introduce you to Laura Williams.

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I’ve been pretty open about the fact that I’ve got a history of depression. It’s not a dramatic one. Four or five episodes of depression in the last 10 years. Usually it goes hand in hand with winter. I guess I’m just not one for dark evenings, morning, and rainy days…so sue me! When it happens I go on the pills, I do some therapy and I get through it. More often than not I’m off the pills in 6-8 months and getting on with things, confident in the knowledge that the civil war in my brain is over, until the next time. And it’s likely there will be a next time so I keep the watchtower manned, constantly looking for signs of ambush. Continue reading


I’m not totally against getting fat when pregnant. I mean, I don’t love seeing cellulite appear on my thighs, arms, ears and last time I checked, I wasn’t growing a human in my ass so I’m not entirely sure why that’s getting bigger as well, but in general, I’m at peace with the reality that my body is currently hijacked and out of my control. I’m not going to be pregnant for ever and, if I’m honest, there’s only so many packs of fizzy strawberry laces I can eat before all my teeth fall out so, when that happens, my weight will probably level out a little. But, the one thing that really, really pisses me off is that the fashion industry is still struggling to help me brand this new bodacious, curvaceous, human building bod. Continue reading


Hannah Saunders may be a mama but she hasn’t abandoned her partying ways. Founder of Big Fish Little Fish, she’s gone from being a 24hr party person to a 2-4 hour party person and what a successful shift it’s been. Putting on raves for Small people, Saunders has gone out of her way to recreate the anarchic, free and energetic atmosphere of those long-gone all night dance sessions we once enjoyed meaning we can revel in nostalgia (without the hangover) while our kids run themselves ragged. That, my friends, is what they call a win-win. Having launched in Brixton, Big Fish Little Fish now offer events across the country giving parents and Smalls something different to fill their weekends with. Here’s to Hannah…the party mama.

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Being a parent is a steep learning curve. By the time you get to toddler-hood, the milestones may be further apart but the curve is just as damn steep and most of the time I spend my life desperately grasping on to anything I can to stop myself from sliding all the way back down. Whatever you call it – poor adulating, not parenting the shit out of life – it all amounts to the same thing: sometimes this child-rearing thing bites us on the ass and then kicks us when we’re down. Continue reading


So, the second Small is coming. Once again, we are about to embark on a journey that, the first time around, shook us to our very core. I’d be lying through my slightly neglected teeth if I said I wasn’t nervous. Two and half years after our first foray into parenting, we are just about getting it together. I think I’m finally at peace with the fact that it really is possible for something to be the very best thing you’ve ever done while simultaneously being the very hardest, dirtiest, most exhausting thing you’ve ever done. Yawn. Sniff. *wipes greasy hair from unwashed forehead* Continue reading


This week’s WHO IS feature is dedicated to a Clio Wood – founder of &Breathe post natal retreat – a post-natal getaway joint in a beautiful corner of France dedicated to helping the whole family reboot after project procreation. Now, if that’s not a kick-ass idea, I don’t know what is. With ample childcare options, a focus on mindfulness and a dedication to helping you physically and mentally recover, this is one place I wish I’d known about the first time around. Clio is a mama, a Cambridge graduate, a designer and an all round super human. Here’s a little more…

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It’s Friday. This is usually a day of joy for me. It’s the one day of the week where I get to be in my own house, on my own and get a shit load of whatever the fudge I like done. Mostly I work but sometimes work can bore off and instead I head to the supermarket and buy a big bar of Dairy Milk, a bag of fizzy strawberry laces and Grazia. Judge away. I don’t care. Friday is my day…but not this Friday. Not today. Continue reading