elodie-and-baby

WHO IS // SHANAEL

Elodie Malek is the founder of Shanael  – an online boutique with a host of gorgeous stuff for babies, kids and bedrooms. I’ll admit, it was a shop I hadn’t used or heard of before the lovely Elodie approached me and it was so refreshing to come across someone who was quietly doing their own thing and doing it beautifully. Here at Not So Smug Now we like to introduce as many new mamas building their empires as possible and Shanael has a whole host of products that you’ll never have seen or heard of before. Of course, you’ll want a bit of everything. Sorry about that.

Elodie Malek – founder of Shanael
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WHAT IS // SHANAEL?

 

Shanael is an online concept store for babies, kids, mums and dads in the UK. We select the best products for kids from Europe, and bring them to the UK.

 

HOW DID // SHANAEL COME TO BE?

In 2013, after having my baby, I couldn’t find anything I loved for my baby’s bedroom so, I decided to start an online shop with refined baby products.

 

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BEST THING // ABOUT BEING SHANAEL?

We work really hard to make sure our prices are competitive and we select only the best quality, carefully made in Europe – we really want to do all the hard work for parents so that they know when they buy from us, they are buying the best product they could find. We are really passionate about looking after each customer, answer all their questions, emails, calls, being honest with delays, to give the best possible service on the market. A happy customer is our priority.

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 WHO WHAT // INSPIRES YOU?

I love Mother Pukka with her parenting advice and fun videos but mostly because she’s a great supporter of all the mums out there. She’s talking about real life and those imperfect parenting moments that we all face as parents every day. She’s giving women confidence promoting her #flexappeal campaign to push for flexible working. Definitely Anna @mother_pukka is a great source of inspiration for a lot of us!
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DESCRIBE //

 YOUR FASHION STYLE: I’m a dark skinny blue jean and a white shirt girl. Oh, and boots! I love boots. It’s worrying how many different heights and styles I have.
YOUR PARENTING STYLE: I am teaching them strict rules and limits, to be polite, to share their toys, and be nice to others on one hand. Then, on the other hand I give them lots of kisses and cuddles, and “I love you”. They are my whole life.

FAVOURITE //

BRANDS: Claudie Pierlot, Tara Jarmon, Sandro, Maje, Kooples, Gap, Zara
BEAUTY PRODUCT: My favourite brand for skin care is Clarins, I love all their products.
BOOK OR FILM: Bad Moms is so much fun.
WAY TO RELAX: Zumba
HOLIDAY DESTINATION: I love Italy, not too far, weather is lovely, people are friendly and Italian food is my favourite!

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WHAT // CAN’T YOU LIVE WITHOUT?

My iPhone! I am not proud!

WHAT IS // THE BEST ADVICE YOU RECEIVED?

Smile and take it easy.

PARENTING  //

FAIL: When I gave birth to my second daughter, I was overwhelmed with everything, now I am much more balanced and happy.
FABULOUS: My girls are very close and are not jealous of each other, that makes me so happy.

GUILTY PLEASURE //

I love waffle with Nutella from Wafflemeister and Amorino ice creams

INSTAGRAM: @shanael_store
FACEBOOK: //shanaelfurniture
TWITTER: @shanael_store

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