WHO IS // ALICIA JEFFREY

Not only is Alicia an old school friend she’s also the brains behind Sling Studio. A true #mumboss, Alicia was inspired by the birth of her daughter, Mariel, to create beautifully designed hand-woven slings. Deciding that #handsfreehugs was the way forward, she has built up her business and done collaborations with awesome brands such as Connecta. Sling Studio is one to watch…

Alicia has also donated one of her beautiful Connecta collaboration handwoven slings to Not So Smug Now and raised an amazing £105 for Trekstock. If you’re interested in enjoying your own #handsfreehugs then head over to Sling Studio’s Facebook page now.
Alicia is mama to Mariel.
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WHAT IS // SLING STUDIO:

The Sling Studio produce quintessentially British baby carriers, that are woven and manufactured entirely in the UK.

HOW DID // SLING STUDIO COME TO BE?

Amongst friends in a field in North Yorkshire! Literally a lightbulb moment.

BEST THING // ABOUT BEING SLING STUDIO?

Freedom to create! The fuzzy feeling of helping new mums integrate their baby into their lives and get their hands back.

WHO WHAT // INSPIRES YOU?

Dorset, colour clashes found in nature, Vivienne Westwood, Alexander McQueen….my daughter.

DESCRIBE //

 YOUR FASHION STYLE: Comfy and classic.

 YOUR PARENTING STYLE: Laid back with a hint of old-school matron!

FAVOURITE //

BRANDS: Uniqlo, Whistles, Anthropologie
BEAUTY PRODUCT:
 Jan Marini Transformation Cream
 HOLIDAY DESTINATION: South of France
BOOK: Currently reading The Happiness Project
WAY TO RELAX: Sleep

WHAT // CAN’T YOU LIVE WITHOUT?

My own space. Quiet time.

WHAT is // The best advice you received?

Live in the present.

PARENTING  //

FAIL: Still haven’t mastered any kind of bedtime routine at 3.5 years old!
FABULOUS: Bringing up a daughter who is as much in love with pirates and dinosaurs as she is with barbie, a daughter who stops baking to dance around the kitchen and dance.

GUILTY PLEASURE //

Using nursery days as “me time”instead of working! The papers and freshly brewed coffee on a Saturday morning.

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